I had to figure this out the hard way.
For years, I tried to build businesses that reflected all of my ideas and gifts at once. Everyone was screaming “be authentic,” “don’t hide parts of yourself.”
But the honest truth is, while the creativity felt amazing, I was scattered, stretched thin, burnt out and not building anything that could truly last.
It wasn’t because I wasn’t good at what I did. And it wasn’t because I wasn’t “working hard”, I don’t subscribe to that paradigm.
It was because I hadn’t yet learned the power of building one thing at a time and how doing that could actually set me free.
I’m currently finishing up month one of my 7 month Interfaith Studies. Month one was focused on the teachings of Hinduism. Hindu philosophy teaches us to follow our dharma and in business, this means building what aligns with our deepest purpose.
In a world that often celebrates endless multitasking, relentless growth, and chasing every shiny opportunity, I find myself returning to this ancient teaching of do one thing well.
The One Thing Framework
This is the process I wish I’d followed sooner, and what I now share with every founder inside Business Hours.
If you’re anything like me, you have no shortage of ideas. You see potential everywhere and in everything. You feel called in many directions and that’s beautiful.
But there’s also a shadow side to this:
We try to birth everything at once.
Our energy gets split.
We end up carrying businesses that feel heavy, messy, and hard to scale.
To balance this, I shifted everything to the ‘Build One Thing Framework’.
1. Identify the One Problem You’re Solving Right Now
When I look back, I see that I was trying to solve too many problems at once. And most founders are. But every strong business starts by solving one problem, for one group of people, in one clear way. My offers were clear but I was trying to talk to everyone’s problems at the same time instead of finding the thread running through them all.
So ask yourself: What’s the core problem I’m solving right now?
It should feel natural and easy for you. For me, it was tactical business strategies and problem-solving frameworks because every client came to me with a variation of the same want: Be in their purpose. Make money. Don’t burn out.
Tip: If you’re unclear, here’s a tip I recently saw from
. Upload your testimonials, DMs, thank-you emails, and comments into AI and ask it to pinpoint the common problem you solve.If your mind resists focus, telling you “you’re trying to limit me”, reframe it into:
Focus isn’t about killing your creativity. It’s about protecting it. It’s about sequencing your ideas and giving each one time and space to mature. Focus is devotion. Life is long. Your vision deserves the vital, present version of you, not the burnt-out one.
2. Choose One Vehicle for the Solution
There was a time I was running sessions, courses, products, and memberships all at once because I thought that was how I could reach more people while being “fully expressed”.
The truth? That scattered my energy.
When I finally chose to go all in on one vehicle, my private consulting, one focused container, that’s when everything felt lighter, clearer, and more scalable. Referrals increased. And I could pour my energy where it mattered most.
So ask yourself: What’s the simplest format I can commit to right now to deliver my solution?
It’s not your ideas or offers burning you out. It’s the pressure to act on every idea the second it arrives. Pause. Write it down. Circle back once you’ve hit your milestones.
3. Set a Clear Milestone Before You Layer Anything Else
Layering too soon guarantees burnout. Your offers need time to root.
The shift came for me when I set clear milestones before adding anything new.
Let this hit $100K before I add another offer.
Let this serve 50 clients before I create something else.
So ask yourself: What’s the first milestone that tells me this offer is working?
It can be qualitative: “I feel energized and clear.”
Or quantitative: “I’ve sold 200 items.”
Either way, measure it. You can’t know if something’s growing if you’re not tracking it.
The One Thing Framework Recap:
Pick one problem to solve. Focus builds prosperity. Editing your ideas isn’t suppression—it’s devotion.
Choose one offer vehicle and master it. Chaotic action burns your energy. You’re not failing—you’re just trying to do too much at once.
Set clear milestones before layering anything else. Being multi-passionate isn’t the problem. Every gift will have its time to shine.
That’s the invitation I wish I received 7 years ago. Build one thing well. Let that one thing be the foundation for everything that comes next.
If you end up making shifts using this framework, let me know, I’d love to hear about it.
And if you’re ready to tailor this framework to your specific business but want some support, book a Business Hour session with me. We’ll design a business and ecosystem that nourishes, ensures and serves your life too.
With gratitude & grace,
Jasmine
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